Noemí Ruoz Soldevila

SunBottle of vermouthBlue jug with sunflowersButterflyKnifeSoda canOrange glassPink glass with a strawBowl of crispsJar of picklesCheese and knife on a boardPlate of banderillasCarton of tomato juiceNapkin
Move the things on the table.With the keyboard: press Tab to reach each object and move it with the arrow keys (hold Shift to go faster). “Put back” returns everything to its place.

Alongside my career in advertising, I work as an illustrator, a side of me where I can explore a much more personal way of telling things.

I create characters, scenes and little visual worlds out of ideas, everyday situations or things that simply make me laugh. I like mixing humour, weirdness and a graphic look.

Available for freelance work and illustration commissions · Get in touch

Click on whatever you like to see it bigger or find out more.

The thinkerTurbulenceA mesa puesta: daytime tableOtratontería: confettiThe Metamorphosis: coverA mesa puesta: night-time tableBlinking houseA todo gas, episode 3A todo gas, episode 1A todo gas, episode 2A mesa puesta: breakfast tablePickle skewer with facesOtratontería: hangersOtratontería: confettiUn caldo concentrado (a concentrated broth)

I’m a senior agency art director and I’ve been working in advertising for more than five years, at El Ruso de Rocky and MONO Madrid.
In 2022, the work I did with my creative partner Marta Fernández won the Juan Mariano Mancebo Young Talent Award.

I’ve worked for brands such as Banco Santander, Grupo Pascual (Leche Pascual, Vivesoy and Bezoya), Real Betis Balompié, VIPS, Wallapop and Correos, among others.

I especially love making creative, fresh advertising with a sense of humour. I enjoy hunting for ideas that step a little outside the expected and building an art direction with personality around them, caring as much about the concept as about the look and the execution.

  • Juan Mariano Mancebo Young Talent Award 2022
  • Gold at C de C, El Sol and Inspirational with Wallapop

Advertising campaigns

A boy smiles, sitting at his desk in the classroomLa piedraBaliaA man and a boy talk at a table; behind them, a nativity sceneA un Bético no le hables de magiaReal Betis BalompiéThree older women in sunglasses pose in front of hay bales with a tractor behind them; one holds a carton of Vivesoy Avena and another drinks through a strawAgrodivasVivesoyA family plays chess in the living room, with “Porque te importan” in red and white letters over the imagePorque tú, porque teBanco SantanderA woman standing at a microphone on a stage with red curtains, with the Wallapop logo behind herLo hecho, hecho estáWallapopCorreos logo with “Feliz Navidad” in white on a midnight-blue backgroundNublaoCorreos
Cooking something up****VIPS

Ideas that never saw the light

Switch it on if you have the code, or ask me for it
← Art direction

Wallapop

Lo hecho, hecho está

Watch on Vimeo ↗
A wall with ten Wallapop campaign posters pasted up in the street: phrases on coloured backgrounds and portraits
Orange Instagram story reading “Lo hecho, hecho está. Esa es la buena noticia” next to a fuchsia piece reading “Reutilicemos. Revendamos. Recompremos.”
A young man smiles in the sun on a rooftop, opening his shearling jacket to show his tattoos
A girl with braids and a pink waistcoat smiles in front of a blackboard with chalk-drawn charts
A young man in a fluffy yellow jumper looks at himself in the mirror of a white-tiled bathroom
A curly-haired girl with a choker and a patterned shirt smiles in a hallway
Giant Wallapop banner on a building façade: “El daño está hecho, pero la ropa también.”
A billboard under a bridge with two campaign phrases and two portraits with the Wallapop logo
Purple piece reading “El daño está hecho, pero la ropa también” next to a pink story reading “Lo hecho, hecho está. Ahora usémoslo.”
Collage: a girl in a green jacket poses in a garage while another paints a wooden chair red
A girl in a green checked jacket smiles, seen from below, in front of a red curtain
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Creative team

  • Jesús Revuelta
  • Bitan Franco
  • Sito Morillo
  • Nando Vega Olmos
  • Lucía Moreno
  • Noemí Ruoz Soldevila
  • Mario Mínguez
  • Isabel Rey
  • Nieves López
  • Marta Fernández García

Awards

  • C de CGold · StrategyBronze · IdeasYearbook · IdeaYearbook · Craft
  • El SolGold · Transformative CreativitySilver · FilmShortlist · Film
  • InspirationalGold · Strategic Thinking