Noemí Ruoz Soldevila

SunBottle of vermouthBlue jug with sunflowersButterflyKnifeSoda canOrange glassPink glass with a strawBowl of crispsJar of picklesCheese and knife on a boardPlate of banderillasCarton of tomato juiceNapkin
Move the things on the table.With the keyboard: press Tab to reach each object and move it with the arrow keys (hold Shift to go faster). “Put back” returns everything to its place.

Alongside my career in advertising, I work as an illustrator, a side of me where I can explore a much more personal way of telling things.

I create characters, scenes and little visual worlds out of ideas, everyday situations or things that simply make me laugh. I like mixing humour, weirdness and a graphic look.

Available for freelance work and illustration commissions · Get in touch

Click on whatever you like to see it bigger or find out more.

The thinkerTurbulenceA mesa puesta: daytime tableOtratontería: confettiThe Metamorphosis: coverA mesa puesta: night-time tableBlinking houseA todo gas, episode 3A todo gas, episode 1A todo gas, episode 2A mesa puesta: breakfast tablePickle skewer with facesOtratontería: hangersOtratontería: confettiUn caldo concentrado (a concentrated broth)

I’m a senior agency art director and I’ve been working in advertising for more than five years, at El Ruso de Rocky and MONO Madrid.
In 2022, the work I did with my creative partner Marta Fernández won the Juan Mariano Mancebo Young Talent Award.

I’ve worked for brands such as Banco Santander, Grupo Pascual (Leche Pascual, Vivesoy and Bezoya), Real Betis Balompié, VIPS, Wallapop and Correos, among others.

I especially love making creative, fresh advertising with a sense of humour. I enjoy hunting for ideas that step a little outside the expected and building an art direction with personality around them, caring as much about the concept as about the look and the execution.

  • Juan Mariano Mancebo Young Talent Award 2022
  • Gold at C de C, El Sol and Inspirational with Wallapop

Advertising campaigns

A boy smiles, sitting at his desk in the classroomLa piedraBaliaA man and a boy talk at a table; behind them, a nativity sceneA un Bético no le hables de magiaReal Betis BalompiéThree older women in sunglasses pose in front of hay bales with a tractor behind them; one holds a carton of Vivesoy Avena and another drinks through a strawAgrodivasVivesoyA family plays chess in the living room, with “Porque te importan” in red and white letters over the imagePorque tú, porque teBanco SantanderA woman standing at a microphone on a stage with red curtains, with the Wallapop logo behind herLo hecho, hecho estáWallapopCorreos logo with “Feliz Navidad” in white on a midnight-blue backgroundNublaoCorreos
Cooking something up****VIPS

Ideas that never saw the light

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← Art direction

Balia

La piedra

Watch on YouTube ↗

The poster on a street mupi
The poster on a street mupi
La piedra poster: a boy peeks out from behind a big rock made of crumpled paper. Fundación Balia
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A boy smiles, sitting at his desk in the classroom
The boy draws at his desk, surrounded by children’s drawings on the wall
The boy, sitting on the floor of a school corridor, draws in a notebook
The boy, dressed as a rock, among other children in costume at the back of the stage
The boy looks at his phone in his bedroom, in the afternoon light
Close-up of the boy smiling as he draws
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Creative team

  • Marta Fernández García
  • Noemí Ruoz Soldevila
  • Álvaro Marugán
  • Ángel Torres
  • Miguel Novillo
  • Estelle Gehin
  • Estefanía Gimeno
  • Irene Márquez
  • Sergio Huerta
  • Rodrigo García Saiz
  • Central Films
  • Fundación Balia